DENIM AND DOUGH

Denim & Dough is a bakery offering nutritious, delicious options for active, health-conscious individuals, with a small selection of thrifted clothing as well. This project focused on creating a handcrafted, warm, and meaningful brand rooted in homesteading values, while maintaining a playful, authentic tone. A cohesive visual identity was developed through a classic palette of blues, cream, and brown, paired with typography that reflects the brand’s handmade character, and carried across a full suite of brand assets.

Brand Style Guide

The farmhouse aesthetic is emphasized through the primary typeface, Tomarik Brush, whose rustic, imperfect edges add warmth and authenticity. This font is used in the main logo as well as for headings, helping establish a cohesive visual identity. The color palette is intentionally minimal, featuring soft blues alongside warm, bread-inspired tones. Complementing these elements, the supporting typefaces are clean and refined, providing balance and enhancing overall readability.

Marketing Collateral

These marketing collateral pieces extend the Denim & Dough brand into real-world touchpoints, creating a cohesive and inviting customer experience. The business cards and packaging emphasize simplicity and craftsmanship, while the outdoor signage and menu boards use bold, clean typography to attract attention and communicate clearly. Consistent use of the muted blue palette and warm, natural materials reinforces the brand’s farmhouse-inspired identity, helping each piece feel both functional and thoughtfully designed.

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