Color Palette + Typography
Shalom & Co.’s colors reflect peace, growth, and connection, with navy exuding safety and green pointing to the olive tree (a symbol of peace). The typography feels approachable yet polished, giving the brand a sense of balance and warmth.
Product Designs
The brand's comforting vibe is displayed throughout some of their products, including a Bible Study, baseball hat, and journal. I used their typefaces to keep a consistent feel across the different products but allowed myself to branch out more with the colors used.